Brand Identification and Tourism

As North America public relations and marketing counsel to the Jordan Tourism Board, we were responsible for creating and implementing communications programs directed at increasing tourism to the kingdom through the travel and tourism trade as well as travel consumers. Our work began in 1997 and continued through 2001. In the first nine months of 2000, tourism from North America to Jordan increased by 20 percent, in large part because of our aggressive marketing campaign.

An ongoing concern was the political situation in the Middle East and its effect on tourism to Jordan, which regrettably has brought the North America program to a halt until political stability returns to the region.

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