 |
 |
| |
Brand Identification
and Tourism
As North America public relations and marketing counsel
to the Jordan Tourism Board, we were responsible for
creating and implementing communications programs directed
at increasing tourism to the kingdom through the travel
and tourism trade as well as travel consumers. Our work
began in 1997 and continued through 2001. In the first
nine months of 2000, tourism from North America to Jordan
increased by 20 percent, in large part because of our
aggressive marketing campaign.
An ongoing concern was the political situation in the
Middle East and its effect on tourism to Jordan, which
regrettably has brought the North America program to
a halt until political stability returns to the region.
|
|
|
|
 |
|
|
|
