Brand Identification, Development For Food Marketing Institute Certification Initiative

In response to consumer, retailer and wholesaler demand for buying and selling food that is safe, no matter where it was grown, the Food Marketing Institute acquired and organized in 2004 the Safe Quality Food Institute (SQF), originally founded by the government of Western Australia.

Because of Global Communicatorsí previous work with SQF when it was based in Lausanne, Switzerland, FMI selected GC to develop and implement a comprehensive brand identification and development program. Components of the assignment included research and discovery, brand strategy and fundamentals, brand implementation (color and image palettes, logo options, advertising approaches), and brand launch and tracking.


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To learn more about SQF, visit: www.sqfi.com



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