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Global Communicators CEO Presents '21st Century Media World' To Mayors of 16 Brazilian Cities at George Washington University Event

WASHINGTON, DC (March 23, 2012) - Jim Harff, Global Communicators, LLC, president and CEO, outlined for mayors of 16 Brazilian cities a media strategy to follow in communicating with their constituents and building support for their re-election campaigns in 2014.

Harff, who has worked in local, congressional, state and national campaigns over the last 35 years, spoke at a two-day seminar organized by the Institute of Brazilian Business and Public Management Issues and the Graduate School of Political Management at the George Washington University on March 23-24.

Harff urged the mayors to keep their messages clear, concise, focused, simple, consistent and thematic. He provided an overview of the media transformation that has occurred over the last five years, with a critical evaluation of the introduction of social media concepts and their impact on journalistic content and format. Harff recommended professional media training and coaching for the "messengers" who convey their issues through media channels. He cited the current "Kony 2012" viral video campaign as the most successful in the history of the Internet, and he described how President Obama is using social media concepts in his re-election campaign.

Brazil is South America's largest economy and media market, with a population of 295 million of whom close to 50 percent have Internet access. Of that number 55 percent belong to social networks.

Harff, a former chief of staff for eight years to three members of the U.S. House of Representatives, was a co-founder of Global Communicators in 1997. The firm specializes in international media and public relations, foreign direct investment, travel and tourism promotion, U.S. and foreign government relations, and crisis communications. For the last five years it has been a public policy consultant to the Office of Commercial Affairs of the Royal Thai Embassy. It recent years it has provided image-building and investment advice and counsel to the government and other clients in Bolivia, Honduras, Panama, Guatemala, Jordan and Switzerland.