VIRTUAL MEDIA CENTER
Communicators CEO Presents '21st Century Media World'
To Mayors of 16 Brazilian Cities at George Washington
WASHINGTON, DC (March 23, 2012) - Jim Harff, Global
Communicators, LLC, president and CEO, outlined for
mayors of 16 Brazilian cities a media strategy to
follow in communicating with their constituents and
building support for their re-election campaigns in
Harff, who has worked in local, congressional, state
and national campaigns over the last 35 years, spoke
at a two-day seminar organized by the Institute of
Brazilian Business and Public Management Issues and
the Graduate School of Political Management at the
George Washington University on March 23-24.
Harff urged the mayors to keep their messages clear,
concise, focused, simple, consistent and thematic.
He provided an overview of the media transformation
that has occurred over the last five years, with a
critical evaluation of the introduction of social
media concepts and their impact on journalistic content
and format. Harff recommended professional media training
and coaching for the "messengers" who convey their
issues through media channels. He cited the current
"Kony 2012" viral video campaign as the most successful
in the history of the Internet, and he described how
President Obama is using social media concepts in
his re-election campaign.
Brazil is South America's largest economy and media
market, with a population of 295 million of whom close
to 50 percent have Internet access. Of that number
55 percent belong to social networks.
Harff, a former chief of staff for eight years to
three members of the U.S. House of Representatives,
was a co-founder of Global Communicators in 1997.
The firm specializes in international media and public
relations, foreign direct investment, travel and tourism
promotion, U.S. and foreign government relations,
and crisis communications. For the last five years
it has been a public policy consultant to the Office
of Commercial Affairs of the Royal Thai Embassy. It
recent years it has provided image-building and investment
advice and counsel to the government and other clients
in Bolivia, Honduras, Panama, Guatemala, Jordan and