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VIRTUAL MEDIA CENTER

GC FEASTS ON ITALIAN FOOD
By Kevin McCauley - O'Dwyer's

June 10, 2011

The Italian Trade Commission has hired Global Communicators to handle PR and media outreach for its participation in the 2011 Summer Fancy Food Show, which is the nation’s biggest specialty food and beverage event, slated for July 10-12 at D.C.’s Walter E. Washington Convention Center.

GC CEO Jim Harff notes that Italy plans 300 exhibitors on hand, making it the largest bloc from any country.

His shop will host a “conversation over breakfast” session showcasing chefs and food experts tackling the subject, “Fusion or Confusion.” That is slated for Graffiato, a new Italian restaurant in D.C.’s Penn Quarter.

The Fancy Food Show has been held in New York since 1955. It is moving to D.C. because the Javits Center is undergoing renovation. Nearly 25K people are expected to attend the Show featuring foods/beverages from 80 nations.

GC has previous foreign food experience gained from representation of natural/organic food/drinks from Thailand.

Harff told O’Dwyer’s that GC is building a European practice that will benefit from its experience with the Italian Trade Commission.